You might be wondering how Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines fit into the context of AI-generated content. Simply put, E-E-A-T is Google’s metric for evaluating the quality of web pages and their content. It emphasizes the importance of content being created from a base of genuine expertise and experience. This standard plays a crucial role in determining how high a page ranks in search results and at Raiday.ai we do the best we can to comply with it and achieve outstanding SEO results and traffic.
How AI Content Matches Up to Google’s Standards
When it comes to AI-generated content, the big question is whether it can uphold the E-E-A-T criteria. Google has stated that content, whether written by humans or generated by AI, is judged by the same standards. This means that AI-generated content is not inherently disqualified from ranking well. However, the lack of first-hand experience can make it challenging for AI content to fully meet the “Experience” aspect of E-E-A-T unless it’s sufficiently enhanced by human oversight.
Does AI Content Rank in Google?
Google doesn’t seems to penalize AI content simply for being produced by artificial intelligence. But to truly understand whether AI-generated text could affect your ranking, for that page or for the entire domain, we have to dig a little deeper. It isn’t a yes or no answer, there’s Domain Authority, backlinks and other factors, but an analysis of how AI-generated content actually ranks, what role human editorial oversight plays, and what Google’s official stance is.
Our Practical Tips for Aligning AI Content with E-E-A-T
To ensure your AI-generated content aligns with Google’s guidelines, focus on the following:
- Quality and Authenticity: Google places a strong emphasis on content quality, regardless of its origin. AI content must be accurate, helpful, and tailored to meet the users’ needs. It’s advisable to have human oversight to tweak and enhance the content to ensure it meets these quality standards.
- Expertise and Trustworthiness: Incorporate expert opinions and insights into your AI-generated content. Having content reviewed or co-authored by accredited experts can greatly bolster the perceived expertise and trustworthiness of your page.
- Human Touch: Adding a human touch to AI content, through editing and contextualizing the information, can enhance its relevance and engagement, making it more likely to satisfy Google’s quality raters. This can be achieved using Humanizer AI tools, but actually the best way is to manually review and enhance your content directly giving it a real “human touch” that adds a beautiful red cherry on the white cake.
By integrating these elements, you can use AI tools to your advantage while still adhering to the rigorous demands of Google’s E-E-A-T framework, thus maintaining the quality and effectiveness of your SEO efforts.