Apple Intelligence Preview: What It Does and How to Get It

With the introduction of Apple Intelligence (AI) at WWDC 2024, you’re about to see your iPhone devices get a whole lot smarter. This new suite of AI features, coming with iOS 18, iPadOS 18, and macOS 15, promises to enhance your user experience significantly. Imagine a smarter Siri that can provide more context-aware responses, or Safari’s browsing assistant that can summarize web pages for you. Your Photos app will also benefit from AI-powered photo retouching, making your snapshots look professional with minimal effort.

AI rebrands AI for Artificial intelligence with AI for Apple Intelligence.
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How to Use Apple Intelligence (AI)

Getting started with Apple Intelligence is straightforward. Once you update to iOS 18, you’ll find new options in the settings of various apps like Photos, Safari, and Siri. For instance, you can enable the AI features in Siri to get more accurate responses tailored to your queries. In Safari, the browsing assistant can be turned on to help you quickly get summaries of lengthy articles, saving you time and effort. Additionally, you can use the new transcription feature in Voice Memos to convert your recordings into text, making it easier to keep track of important notes.

Customization and Enhanced Security

One of the exciting aspects of Apple Intelligence AI is the level of customization it offers. You can now change app icon colors and rearrange your home screen without sticking to a rigid grid, giving you more freedom to personalize your device. On the security front, iOS 18 introduces a feature that allows you to lock individual apps with Face ID, ensuring that your sensitive information stays protected even if someone else has access to your phone.

How Apple did came out with the Apple Intelligence AI brand?

The term “AI” has traditionally stood for Artificial Intelligence, representing the technology that enables machines to mimic human intelligence through learning, problem-solving, and decision-making processes. With the introduction of Apple Intelligence at WWDC 2024, Apple cleverly played on this well-known acronym, aligning it with their new suite of AI-driven features designed to enhance user experience across their ecosystem. By naming their advanced AI capabilities “Apple Intelligence,” Apple not only underscores their commitment to innovation but also creates a unique brand identity that ties closely with the broader understanding of AI. This strategic choice highlights Apple’s ingenuity in branding, ensuring that their new offerings are instantly recognizable and associated with the cutting-edge developments in artificial intelligence.