In the midst of discussions about bans and restrictions, it’s essential to understand TikTok’s stance on AI-generated content. To maintain transparency and authenticity, TikTok urges creators to label content that’s been heavily altered or completely generated by AI. This includes changes that significantly modify a subject’s actions, words, or appearance. TikTok aims to prevent misinformation by making it clear when content has been AI-enhanced.
- AI-Generated Content Labeling: TikTok now requires creators to label any content that has been created or significantly altered by AI technologies. This includes synthetic media such as deepfakes or any content that could potentially mislead viewers. The aim is to ensure that users can distinguish between genuine and AI-altered content, thereby preventing misinformation.
- New Tools and Technologies: TikTok has introduced new tools that allow creators to easily label AI-generated content. This functionality is integrated at the point of upload, making it straightforward for creators to comply with the new guidelines. Moreover, TikTok is developing automatic detection methods that will eventually label AI-generated content without creator input, aiming to further safeguard the platform from misleading uses of AI.
- Enhanced Transparency and Educational Efforts: The platform is committed to educating its users about AI and its implications. TikTok plans to roll out educational videos and other resources to help users better understand the nature of AI-generated content. This is part of a larger effort to foster a more informed user base that can critically engage with AI-enhanced media.
- Community and Safety Consultations: In developing these guidelines and tools, TikTok has consulted widely with its Safety Advisory Councils and other stakeholders, including industry experts. This collaborative approach helps ensure that the platform’s policies on AI content are robust, ethical, and supportive of a safe online environment.
TikTok’s Approach to AI and Content Policies
Labels like “AI-generated” are applied by creators or automatically by TikTok to ensure viewers are aware of AI’s role in the content they’re watching. This transparency is crucial for maintaining the integrity of the platform and preventing the spread of misleading information.
Prohibited AI-Generated Content
Not all AI-generated content is welcome on TikTok. The platform draws the line at content involving the likeness of real or fictional persons for endorsements, or that misrepresents private individuals, regardless of disclosure. Such content is promptly removed to uphold community guidelines and prevent misuse of AI technology.
How to Label AI-Generated Content on TikTok
For creators diving into AI-generated content, TikTok has made the labeling process straightforward. Before posting, simply access the “More options” button on the Post screen and enable the AI-generated content setting. This ensures your video carries the “Creator labeled as AI-generated” tag, keeping your audience informed and your content in line with TikTok’s policies.